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We strive to make products with the least possible impact on the environment.

We strive to provide outdoor enthusiasts with the highest possible standards of durability and sustainability.

We are opposed to planned obsolescence in the garment industry. To combat this, we strive to reduce waste by making long-lasting products to reduce consumption and overproduction.

We strive to deliver products with useful functionalities without compromising style, enabling people to go from the city to the Wild conveniently.

We believe in ethical design and respect the people and the environment in our manufacturing process.

We remove Intermediaries to reduce our carbon footprints.

We prevent the use of plastic in our shipping materials to reduce waste.

We aim to give back to Nature IMMEDIATELY.

The environment is our main Shareholder: The Earth will get its dividends paid every year. And the more our community grows, the bigger the dividends will be.